Have you ever watched someone trying to measure a letterfold, or a three around position on a 17" repeat? The Formtech 18" forms ruler has all the GOOFY form sizes that are hard to figure, and are just not marked on other rulers. And now we've added a metric scale.
Our competitors laughed when we introduced our easy to read forms ruler, but you've proved them all wrong! Upon introduction, our ruler sales increased fifty times. They're the handiest thing since perforated toilet paper!